We started building one product. We shipped a different one. Both still matter.
BrainCraft began as a cloud-labs platform for technical education and corporate onboarding. The economics didn't work out the way we hoped, so we looked at the problem one level up, and found something more useful, sooner.
What we set out to build
Early 2026. The first sketch wasn't an interactive presentation tool, it was a cloud-labs platform. The vision was simple: a learner opens a lab, gets a clean and ready-to-use cloud account scoped to a defined set of actions, runs the exercise, and the account is automatically cleaned up when they're done. No abandoned resources, no surprise bills, no shared credentials, no IT helpdesk tickets. Just hands-on cloud training, on demand, for students in technical schools and new hires in corporate onboarding programs alike.
What got in the way
Provisioning fresh cloud accounts at scale runs into hard limits: quotas, billing setup overhead, identity boundaries, support requirements that don't fit a small team's budget. We could see the wall coming before we hit it. Rather than spend months negotiating with infrastructure, we asked a different question: what's the next-best thing teachers, trainers and L&D teams are already doing today, in their classrooms and training rooms?
The pivot
The answer was live coding demos, polls, open-ended discussion, real-time feedback. Tools for that existed (Mentimeter, Wooclap, Slido) but none of them ran real code in front of a class or a training cohort. The thing that was missing was the thing we knew how to build. We started writing BrainCraft. A few weeks later, what began as a stop-gap had quietly become the more useful product, for educators and for businesses running structured knowledge transfer.
Where we are now
BrainCraft is a full interactive presentation platform: fifteen question types, real-time analytics, post-session recaps, and Live Terminal (Bash, Python and Node.js running in containers during the session), the one feature that traces directly back to the original cloud-labs DNA. It serves teachers verifying that a class understood the lesson, trainers running corporate onboarding, and L&D teams delivering compliance modules where comprehension actually matters. The team is small. The roadmap is public. We'd rather be useful to a few hundred classrooms and training rooms today than promise a thousand things to a million users tomorrow.
The original idea isn't dead
Live Terminal is the bridge. Today, code runs in our containers (Bash, Python, Node) alongside polls and quizzes in the same session. Tomorrow, that container can become a full cloud sandbox: a learner's whole AWS lab, in the same browser tab, with the same host dashboard watching engagement, whether the host is a professor or a senior engineer onboarding the new hire cohort. The pivot wasn't a retreat. It's a longer route to the same destination, on a path we can actually walk.
Small numbers, real ones.
January 2026
First sketch, a cloud-labs platform for technical education and corporate training.
February 2026
AWS provisioning limits became clear. Decision to pivot.
March 2026
First line of BrainCraft code committed.
April 2026
Live Terminal shipped, the technical bridge to the original vision.
May 2026
Public launch in English and French. You're reading the about page.